You've may have heard all of the statistics before. "YouTube is the second most popular website in the world." "YouTube is the second largest search engine in the world." "55% of Google searches show a video result from YouTube." I'm hear to tell...
The rules of SEO change at an unbelievable pace and it can be daunting to keep up. Just when you think you've grasped a current concept, it seems to become irrelevant or revert back to an older form of...
For several years the marketing community has been stating that "content is king" and that it is critical for a quality SEO strategy, but what type of content are we talking about? Low cost SEO copywriters have popped up...
Since the beginning of mobile web browsing, Google has always been on the cutting edge of mobile search. As more and more people depend on their mobile devices, Google has upped the ante over the last few years. They...
One of the greatest mysteries of the modern marketing era involve the ever changing rank factors found in Google's search engine algorithm. Businesses live and die by this search engine and understanding everything needed to compete can be a...
Earlier this year Google made a major announcement that could be affecting your website rankings. "Starting April 21, 2015, we (Google) will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all...
Social media has been given a lot of attention by SEO experts over the last few years. Although Google has claimed that social signals are not a direct part of their algorithm, there have been countless reports by SEO...
The power of the call-to-action can't be ignored. Traditional marketers have asked for the sale for decades, but many people have feared putting call-to-actions into their social media posts in an effort to appear less "pushy." It's certainly true...
In the day and age of social media, do you really need a website for your business? There are so many paths for people to take getting online that the choices begin to seem endless. You have Facebook pages,...
Businesses need photography for a variety of reasons. Professional original photography can never be beat, but some circumstances and budgets require us to look for "stock photos" to save time or money. The old saying "you get what you...