News and Insights

Major SEO Changes Coming: Google Is Set To Rank Sites Based On Their Mobile Version

Since the beginning of mobile web browsing, Google has always been on the cutting edge of mobile search. As more and more people depend on their mobile devices, Google has upped the ante over the last few years. They...

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Google’s Top 2 Search Rank Factors Have Been Exposed

One of the greatest mysteries of the modern marketing era involve the ever changing rank factors found in Google's search engine algorithm. Businesses live and die by this search engine and understanding everything needed to compete can be a...

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Has Your Website Been Upgraded To Meet Google’s “Mobile Friendly” Requirements?

Earlier this year Google made a major announcement that could be affecting your website rankings. "Starting April 21, 2015, we (Google) will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all...

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How Do Social Media Signals Affect Your SEO?

Social media has been given a lot of attention by SEO experts over the last few years. Although Google has claimed that social signals are not a direct part of their algorithm, there have been countless reports by SEO...

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Social Media Calls-To-Action – Do They Really Work?

The power of the call-to-action can't be ignored. Traditional marketers have asked for the sale for decades, but many people have feared putting call-to-actions into their social media posts in an effort to appear less "pushy." It's certainly true...

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Who Really Needs A Website For Their Business?

In the day and age of social media, do you really need a website for your business? There are so many paths for people to take getting online that the choices begin to seem endless. You have Facebook pages,...

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Apache Interactive. New Name. Same Great Results.

Apache Advertising and Susprod have come together to become Apache Interactive. We were long overdue for a re-brand and fortunately the time has finally arrived. Apache Advertising and Design was founded in the late nineties with the original intention...

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5 Resources For Finding Free Stock Photos

Businesses need photography for a variety of reasons. Professional original photography can never be beat, but some circumstances and budgets require us to look for "stock photos" to save time or money. The old saying "you get what you...

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