News and Insights

Five Easy Ways To Improve The Readability Of Your Website

Whether you are running a content management system, a blog, or just writing a business email, the readability of your content is always extremely important. Readability, by definition, is the state or quality of being readable. You want to keep...

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For Some Industries, Mobile Websites Are No Longer Optional

Imagine if 30% to 50% of your website visitors were unable to access your site. Instead, they visit your competitors websites and you lose business. This is already a reality for many unprepared businesses in the food, hospitality and...

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SEO Isn’t What You Think It Is

With the recent updates to Google’s algorithm, many businesses are still reeling from the shock of losing their hard-earned top positions. These latest changes, code named Panda and Penguin, have begun to place less importance on standard keyword based...

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24 SEO Stats That Will Blow Your Mind

Search Engine Optimization has been around since the mid-nineties, but it remains a mysterious and often misunderstood part of inbound marketing. I believe that a large part of the apprehension business people feel toward SEO is caused by the...

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Searching For Bigfoot: How Large Is Your Online Footprint?

Ok, not THAT Bigfoot. I’m talking about the size of your ONLINE footprint. Are you a small fish in a big pond, or are you sasquatch stomping through a puddle, with an active blog with thousands of readers, a nice...

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How To Launch Your Online Marketing Like Iron Man

I recently received an email from Fandango, a company that promotes movies and sells tickets online. This email included a strange announcement about the new Iron Man film that read “Iron Man 3 Trailer Coming Soon: Help Us Unlock...

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Online Media Daily – Recession Fuels Use Of Internet and Electronic Media

Recessions may be bad for the media economy, but they appear to be improving the health of the media ecology. Faced with tough economic times, consumers are consuming more media, not less of it, especially electronic media like the...

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Is OutSourcing Your In-Bound Marketing A Good Idea For Your Business?

We know that you work extremely hard to grow your business, but if you’re a small business owner with no marketing team, finding the time to execute a consistent and effecting marketing campaign can definitely be a challenge. Keep...

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