Advertising

Are you running paid advertising campaigns on Google Ads, social media platforms, or elsewhere online? If so, you might be unknowingly hemorrhaging money due to click fraud. Click fraud is the malicious practice of clicking on your ads without any genuine interest in your product or service. This can be done by competitors, bots, or even disgruntled individuals, all with the aim of draining…

To PPC, Or Not To PPC. That Is The Question. What is PPC online advertising? PPC (pay-per-click) is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Although there are many other types of online advertising, the term PPC has stuck and is now commonly…