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This article explores an experiment testing the influence of hidden EXIF data on SEO rankings. The results indicate that sites with embedded EXIF data consistently ranked higher than those using traditional image SEO techniques or no optimization at all. This suggests that hidden EXIF data may be a significant factor in search engine rankings, despite…

The digital landscape is constantly evolving, and with it, the strategies marketers employ to reach their target audience. One such strategy, Search Engine Optimization (SEO), has been a cornerstone of digital marketing for years. However, recent trends, particularly the rise of zero-click searches, have led some to question the efficacy of SEO. The Zero-Click Phenomenon…

In today’s world, church websites are super important for keeping everyone connected. But for people with disabilities, using these sites can sometimes be tough. That’s where accessibility tools like AccessiBe come in. They help make church websites easier to use for everyone, which is a big win for inclusivity and making sure everyone feels welcome.…

The purpose of this video is to inform you about some changes in the digital landscape that involve businesses online using cookies, tracking, and collecting customer data. European laws known as GDPR have required all businesses to disclose all cookies and tracking used on their sites and allow users to opt out of all tracking…

If you are like most business owners, chances are you’ve gone through a rebranding at some point. Rebranding can be a great way to give your business a new lease on life, and it can also be a way to revitalize your marketing efforts. What happens to all the hard work when you start with…

Verifying your business on a Google Business Profile is a crucial step in ensuring that your business is easily found and trusted by potential customers. It also allows you to update and manage your business information on Google, such as your hours of operation and contact information. However, the verification process can come with its…

When talking to marketers or search engine optimization specialists, you are often overwhelmed by the acronyms and industry lingo that tend to throw around. This can be very confusing and make it difficult to understand what your SEO advisor is recommending. We’ve compiled a short glossary of common SEO terms used in 2023 for our…