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Archive for May 2007

What Advertising Medium Generates the Highest Return On Investment?

what advertising has the highest rate of return

Though the money marketers spend on it is a pittance compared with other channels, e-mail delivers the highest return on investment by a wide margin, according to the Direct Marketing Association. E-mail returned a whopping $57.25 for every dollar spent on it in 2005, the DMA reported in its Power of Direct economic impact study…

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