How Content Management Systems Positively Effect Your Business
The days of business owners saying “hey, I just need a website” are long gone. Static websites that never change are definitely a thing of the past. People want content that is relevant and current, and they usually want it based on their location.
What does this have to do with a content management system (CMS) you say? Well, a lot. You see it takes high quality, relevant content to attract people to your website.
What is a content management system (CMS)?
A content management system is a web-based application that allows the management and publishing of information on the web.
Update Your Content In Real-Time
Every site needs a full featured content management system to give them the tools to control your content. One of the most common CMS systems we use is WordPress, although we are proficient with many others as well. With the proper tools, you will be able to immediately add current content or update old content in real time. No more waiting for your web developer to make updates for you. That is a thing of the past.
Here are a few examples of the features you can expect to use with your content management system:
1. Immediate Content Posting and Updating
Make changes on the fly and publish them in real time. Blog about the exciting things happening in your business. Write articles to share your expertise with your customers and establish yourself as a thought-leader in your industry. Post sales and limited time offers that are time sensitive. The options are endless and you will have full publishing control, or you can assign publishing capabilities to someone on your team.
A CMS allows you to write articles, like this one, on any topic you wish, and once your content is done you can archive your article. You can choose how to categorize your article. You can add “tags” to it which are just an extension of articles that can help people search through you content to find the information they are looking for. You can add an image to go with it and you can link to any other page on the web plus you can add in files to download. In a nut shell, you have complete publishing control over your content.
Another really cool aspect of a CMS like WordPress is the ability for people to leave comments and open a discussion on your website. If you wrote a book and had it published chances are no matter how much I liked the book I would probably never make a comment anywhere about it, but if I read a great article I would probably leave a comment telling you what I thought about it immediately. This seemingly insignificant comment actually shouts out to the world that your article was worth reading and can start some very interesting conversations with your readers.
3. Social Sharing
The third great feature of your WordPress content management system is the ability to share your articles across social platforms. Pretty self-explanatory. People like it, they share it, others read it. Easiest marketing ever. You took the time to write just add in the the buttons to make it post on Facebook, Twitter, etc…
A content management system has many positive features, though we only shared a few. These features are the reason we work hard to make sure you understand all the great features of any CMS we use for your site. At the end of the day, publishing content is about getting leads that will turn into new business deals. Go change the world on the products or services you offer and let us take care of your web presence. We’ll make sure you have a great CMS and know how to use it to it’s full potential.
For further reading check out: Will Inbound Marketing Replace Your Sales Team?