Digital Marketing News
Nominate Your Favorite Local Small Business To Win Free Digital Marketing Services From Apache Interactive
Although we are often working for larger companies, we’ve always been passionate about helping our local community businesses thrive. They are the cornerstone of the community and we want to do something special for small businesses. Everyone has a favorite local business that they love to support. This is your opportunity to nominate your favorite…Read More
As I read through one of my favorite daily newsletters, The Hustle, I came across a very interesting headline about the rise of “link-jacking” as an SEO practice. Link jacking is term that typically refers to the act of stealing content off of a website, posting it to another site, and then submitting the link…Read More
Over the past few years we’ve had the pleasure of working with many clients that ran multiple social media ad campaigns. Many of these campaigns had A/B tests running to continually fine tune the performance, and the data that comes from these tests can be truly eye opening. A/B testing your ads allows you to…Read More
The only thing consistent thing about search engine marketing is change. There has always been a constant push for search engine technology to deliver more accurate search results and a better user experience for their users, and this requires an ever evolving algorithm and new technologies. Convenience now plays a large role in the search…
We all know Texas is the best state ever, right? Well, looks like others are starting to realize this as well. Especially business start-ups. Texas was voted the number one state for business start-ups for the second year in a row, according to an annual study by Wallet Hub. Great news for entrepreneurs. Here are…
Digital marketers often look for the biggest bang for their buck when doing keyword research. We often look for high volume phrases and hope that they don’t have an enormous amount of competition. Often this isn’t the case though, and these phrases take a lot more effort for to make your site competitive. But what…
Apache Interactive’s founder, Matt Hoffpauir, was voted in as the new Marketing Chair on The Adoptive Families Of Houston board of directors during the April 6th member meeting. Adoptive Families of Houston (AFH) is a 501c3 non-profit organization established to help adoptive families benefit from the education, guidance, and support of professionals and parents who…
The days of business owners saying “hey, I just need a website” are long gone. Static websites that never change are definitely a thing of the past. People want content that is relevant and current, and they usually want it based on their location. What does this have to do with a content management system (CMS) you…
…what about cold calling? …isn’t this a blog post, the very thing we are talking about? All of those are great questions but come one, seriously, is inbound marketing the thing of the future? Truth be told, inbound and outbound marketing strategies need to work together. You could write all the greatest content the world…
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Apache Interactive is a digital marketing agency specializing in technical SEO, online advertising (PPC), content marketing, and web design and development services.
We work directly with client companies, and also partner with other marketing and branding agencies that want to have a digital marketing expert on call to assist with challenging projects.
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