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google ad management

Why Your Business Needs Active Management of Their Google Ads Accounts

In the ever evolving world of digital advertising, simply setting up a Google Ads account and letting it run on autopilot is a strategy that can quickly lead to inefficiency and missed opportunities. You can easily see costs per click and conversion climb higher and higher when your accounts are ignored or not fully optimized…
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Strategic Sequencing: Does Design or Content Lead the Way in Web Development?

In the ever-evolving landscape of web development, the question of whether design or content should take the lead has been a subject of debate and consideration for years. Both design and content are undeniably critical elements of a successful website, but understanding the optimal sequence in which they should be approached is key to crafting…
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how to optimize your images to load fast and help your seo

The Complete Guide To Image Optimization for SEO. Are Your Photos Helping You Rank?

The world of SEO is constantly evolving, and while much of the attention is given to page content, URL structures, and backlinks, images too play a pivotal role in this digital arena. Properly optimized images can improve a website’s visibility, usability, and even its conversion rate. Below, we’ll delve into the best practices for optimizing…
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glossary of web design and development terms

Comprehensive Glossary of Website Design and Development Terms

Website design and development encompass a wide range of technical terms and concepts. Whether this is brand new to you, or you are an experienced marketing professional, it’s crucial to have a solid understanding of these terms to effectively communicate and collaborate on your web projects. Many people in our field throw around industry lingo…
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online job listings for SEO

Google E-A-T: The Key to High-Quality, Relevant Search Results

Google’s search algorithm has come a long way since its inception, and the company’s focus on Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) is a testament to this. E-E-A-T is a set of quality criteria that Google uses to determine the relevance and reliability of websites and content. The goal of E-E-A-T is to provide high-quality,…
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best domain name for law firms

Google Offers 8 Excited New Top Level Domains (TDLs) This Week, and The Prices May Surprise You.

Google has unveiled eight fresh and exciting top-level domains (TLDs) that cater to various needs, including one that could hold significant commercial value for legal firms, a few tailored to academics, and two centered on file extensions that may pose security concerns. New Top-Level Domains The diverse range of applications for the eight new TLDs…
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Unmasking Vanity Metrics: Why These Digital Marketing Data Points Can Mislead You

In the rapidly evolving world of digital marketing, data-driven decision making has become the norm. Marketers are constantly bombarded with a variety of metrics and data points that help them understand and measure the effectiveness of their campaigns. Not all metrics are created equal though. Vanity metrics, superficial data points that may seem impressive but…
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how do you optimizing your YouTube videos for seo

Best Practices For Optimizing Your YouTube Videos For SEO in 2023

YouTube is the second largest search engine in the world and optimizing your videos for search engines is crucial for increased visibility and engagement. Here are some best practices for optimizing YouTube videos for SEO: How To Write Eye-Catching Phrases For Your YouTube Videos Here are some eye-catching phrases that can be added to YouTube…
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The Impact Of Social Proof On SEO Performance, User Engagement and Website Conversions

Social proof is one of the most important elements in SEO and creating a strong E-A-T for your website. It’s a psychological phenomenon that demonstrates credibility, authority, and trustworthiness to both Google and your audience. What is social proof? It’s a way of showing both Google and your customers that you’re an authority in your…
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updating websites

Set It And Forget It? Why Ignoring Your WordPress Site Updates Can Be A Big Mistake.

Why Is WordPress Such as Popular Content Management System? WordPress is one of the most popular website content management systems in the world for several reasons. Firstly, it’s open-source software, which means it’s free to use and can be modified to meet the specific needs of a website. This makes it accessible to individuals, small…
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online PPC adveritising services

Complete Step-By-Step Guide To Claiming and Verifying Your Google Business Profile in 2023

Verifying your business on a Google Business Profile is a crucial step in ensuring that your business is easily found and trusted by potential customers. It also allows you to update and manage your business information on Google, such as your hours of operation and contact information. However, the verification process can come with its…
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complete seo glossary of terms

Complete Glossary of SEO Terms [2023 version]

When talking to marketers or search engine optimization specialists, you are often overwhelmed by the acronyms and industry lingo that tend to throw around. This can be very confusing and make it difficult to understand what your SEO advisor is recommending. We’ve compiled a short glossary of common SEO terms used in 2023 for our…
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Apache Interactive
Kingwood Texas

Who We Are And What We Do

Apache Interactive is a digital marketing agency specializing in technical SEO, online advertising (PPC), content marketing, and web design and development services.

We work directly with client companies, and also partner with other marketing and branding agencies that want to have a digital marketing expert on call to assist with challenging projects.

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