Posts by MHoffpauir
Unmasking Vanity Metrics: Why These Digital Marketing Data Points Can Mislead You
In the rapidly evolving world of digital marketing, data-driven decision making has become the norm. Marketers are constantly bombarded with a variety of metrics and data points that help them understand and measure the effectiveness of their campaigns. Not all metrics are created equal though. Vanity metrics, superficial data points that may seem impressive but…
Read MoreBest Practices For Optimizing Your YouTube Videos For SEO in 2023
YouTube is the second largest search engine in the world and optimizing your videos for search engines is crucial for increased visibility and engagement. Here are some best practices for optimizing YouTube videos for SEO: How To Write Eye-Catching Phrases For Your YouTube Videos Here are some eye-catching phrases that can be added to YouTube…
Read MoreThe Impact Of Social Proof On SEO Performance, User Engagement and Website Conversions
Social proof is one of the most important elements in SEO and creating a strong E-A-T for your website. It’s a psychological phenomenon that demonstrates credibility, authority, and trustworthiness to both Google and your audience. What is social proof? It’s a way of showing both Google and your customers that you’re an authority in your…
Read MoreSet It And Forget It? Why Ignoring Your WordPress Site Updates Can Be A Big Mistake.
Why Is WordPress Such as Popular Content Management System? WordPress is one of the most popular website content management systems in the world for several reasons. Firstly, it’s open-source software, which means it’s free to use and can be modified to meet the specific needs of a website. This makes it accessible to individuals, small…
Read MoreComplete Step-By-Step Guide To Claiming and Verifying Your Google Business Profile in 2023
Verifying your business on a Google Business Profile is a crucial step in ensuring that your business is easily found and trusted by potential customers. It also allows you to update and manage your business information on Google, such as your hours of operation and contact information. However, the verification process can come with its…
Read MoreComplete Glossary of SEO Terms [2023 version]
When talking to marketers or search engine optimization specialists, you are often overwhelmed by the acronyms and industry lingo that tend to throw around. This can be very confusing and make it difficult to understand what your SEO advisor is recommending. We’ve compiled a short glossary of common SEO terms used in 2023 for our…
Read MoreLearn About The Benefits of Using GA4 Over Google’s Universal Analytics
If you haven’t already heard, Google Universal Analytics is going away on July 1, 2023, and will stop recording data on your website traffic. Don’t worry though, Google is just transitioning fully to GA4. GA4 is a more advanced version of Google Analytics and offers more features and benefits to users. Some of the key…
Read MoreHow to Optimize Your Content for Google’s Featured Snippets
If you’re not already optimizing your content for Google’s Featured Snippets, you may be wondering what all the fuss is about. “Position 0” is the top-listed featured snippet in search results. Ranking here can drive a lot of traffic to your website, and if you’re not taking advantage of it, you’re missing out. In this…
Read MoreHow to Use Job Listings to Improve Your Website’s SEO
When you’re looking for a new job, the first place you probably turn to is the internet. But did you know that posting your job listings online can also help improve your website’s SEO? Here’s how: 1. Posting your job listings on job boards and other websites helps get your website’s URL out there. The…
Read More7 Ways To Use Trade Shows and Public Speaking Events To Enhance Your Digital Marketing
Many people don’t realize that attending trade shows and giving public presentations can be a great way to enhance their digital marketing. The key is not to view it as a one-time event, and instead view it as an opportunity to capture content that can be repurposed and used for a variety of new digital…
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