Avoiding Legal Issues Involving Cookie Consent and Privacy Laws

The purpose of this video is to inform you about some changes in the digital landscape that involve businesses online using cookies, tracking, and collecting customer data. European laws known as GDPR have required all businesses to disclose all cookies and tracking used on their sites and allow users to opt out of all tracking if desired. However, things are changing even more.

While these laws have only applied to certain businesses operating in Europe, the U.S. has now introduced the California Consumer Privacy Act (CCPA). This requires businesses to disclose information about cookie tracking on their websites and allow users to opt out. Additionally, the recent Texas Data Privacy and Security Act (TDPSA) has similar requirements but includes additional provisions that will take effect in the coming months.

To comply with these regulations, businesses must have clear cookie policies and privacy policies that outline how personal data is collected, used, and stored. Starting in January 2025, businesses will be required to provide users with the ability to opt out of data collection.

We have already seen clients facing legal threats due to non-compliance. To address this issue, we have partnered with CookieYes to provide a discounted solution. CookieYes offers a popover opt-in/opt-out service that allows businesses to control which cookies are fired and customize the appearance of the opt-in/opt-out prompt.

This tool is valuable as Google is phasing out third-party cookies and Google Analytics now requires consent mode. You can see CookieYes in action on our website at apacheinteractive.com.

If you’d like to learn more about how we can integrate CookieYes into your site and create compliant privacy and cookie policies, please visit our website. We offer more information on the TDPSA, CCPA, GDPR, and how to integrate CookieYes at a discounted rate.

If you have any questions, please don’t hesitate to contact us. Thank you.cluding our own site. So you can visit apacheinteractive. com to see it in play. Um, and if you’d like to learn more about how we can integrate this for you, and to create, privacy policies and cookie policies to keep all of our business clients compliant, visit our website.

And, we’ve got more information about the new, Texas data privacy laws, the California laws, the GDPR, and how we can integrate cookie. Yes, into your site at a much lower rate than going directly through cookie. Yes, directly. So if you have any questions at all, reach out to us. Thank you.