Marketing
Apache Interactive’s 2023 Wrapped
Wrapped lists are all the rave. We all love to share our favorite songs of the year from Spotify or Apple Music, but we also love to share the rewarding results of the hard work our team has put in all year. 2023 was a year of growth and achievement. We continue to learn and…
Read MoreWhy Your Business Needs Active Management of Their Google Ads Accounts
In the ever evolving world of digital advertising, simply setting up a Google Ads account and letting it run on autopilot is a strategy that can quickly lead to inefficiency and missed opportunities. You can easily see costs per click and conversion climb higher and higher when your accounts are ignored or not fully optimized…
Read MoreStrategic Sequencing: Does Design or Content Lead the Way in Web Development?
In the ever-evolving landscape of web development, the question of whether design or content should take the lead has been a subject of debate and consideration for years. Both design and content are undeniably critical elements of a successful website, but understanding the optimal sequence in which they should be approached is key to crafting…
Read MoreThe Complete Guide To Image Optimization for SEO. Are Your Photos Helping You Rank?
The world of SEO is constantly evolving, and while much of the attention is given to page content, URL structures, and backlinks, images too play a pivotal role in this digital arena. Properly optimized images can improve a website’s visibility, usability, and even its conversion rate. Below, we’ll delve into the best practices for optimizing…
Read MoreComprehensive Glossary of Website Design and Development Terms
Website design and development encompass a wide range of technical terms and concepts. Whether this is brand new to you, or you are an experienced marketing professional, it’s crucial to have a solid understanding of these terms to effectively communicate and collaborate on your web projects. Many people in our field throw around industry lingo…
Read MoreGoogle E-E-A-T: The Key to High-Quality, Relevant Search Results
Google’s search algorithm has come a long way since its inception, and the company’s focus on Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) is a testament to this. E-E-A-T is a set of quality criteria that Google uses to determine the relevance and reliability of websites and content. The goal of E-E-A-T is to provide high-quality,…
Read MoreGoogle Offers 8 Excited New Top Level Domains (TDLs) This Week, and The Prices May Surprise You.
Google has unveiled eight fresh and exciting top-level domains (TLDs) that cater to various needs, including one that could hold significant commercial value for legal firms, a few tailored to academics, and two centered on file extensions that may pose security concerns. New Top-Level Domains The diverse range of applications for the eight new TLDs…
Read MoreUnmasking Vanity Metrics: Why These Digital Marketing Data Points Can Mislead You
In the rapidly evolving world of digital marketing, data-driven decision making has become the norm. Marketers are constantly bombarded with a variety of metrics and data points that help them understand and measure the effectiveness of their campaigns. Not all metrics are created equal though. Vanity metrics, superficial data points that may seem impressive but…
Read MoreBest Practices For Optimizing Your YouTube Videos For SEO in 2023
YouTube is the second largest search engine in the world and optimizing your videos for search engines is crucial for increased visibility and engagement. Here are some best practices for optimizing YouTube videos for SEO: How To Write Eye-Catching Phrases For Your YouTube Videos Here are some eye-catching phrases that can be added to YouTube…
Read MoreThe Impact Of Social Proof On SEO Performance, User Engagement and Website Conversions
Social proof is one of the most important elements in SEO and creating a strong E-A-T for your website. It’s a psychological phenomenon that demonstrates credibility, authority, and trustworthiness to both Google and your audience. What is social proof? It’s a way of showing both Google and your customers that you’re an authority in your…
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