Marketing
Google’s Top 2 Search Rank Factors Have Been Exposed
One of the greatest mysteries of the modern marketing era involve the ever changing rank factors found in Google’s search engine algorithm. Businesses live and die by this search engine and understanding everything needed to compete can be a daunting task. Not only do the rank factors change regularly, but the importance of each rank…
Read MoreHas Your Website Been Upgraded To Meet Google’s “Mobile Friendly” Requirements?
Earlier this year Google made a major announcement that could be affecting your website rankings. “Starting April 21, 2015, we (Google) will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will…
Read MoreHow Do Social Media Signals Affect Your SEO?
Social media has been given a lot of attention by SEO experts over the last few years. Although Google has claimed that social signals are not a direct part of their algorithm, there have been countless reports by SEO pros that show that there is a positive effect in search rank and web traffic when…
Read MoreSocial Media Calls-To-Action – Do They Really Work?
The power of the call-to-action can’t be ignored. Traditional marketers have asked for the sale for decades, but many people have feared putting call-to-actions into their social media posts in an effort to appear less “pushy.” It’s certainly true that you don’t want to constantly bombard your audience with sales messages and totally miss out…
Read MoreWho Really Needs A Website For Their Business?
In the day and age of social media, do you really need a website for your business? There are so many paths for people to take getting online that the choices begin to seem endless. You have Facebook pages, Facebook groups, Instagram accounts, Twitter accounts, and on and on. I’ve even seen small businesses use…
Read MoreShould I Buy Pay-Per-Click Ads If I Rank Organically?
Picture this, you’ve optimised your website and now rank in the top ten for all your major keywords, and first for several. Organic search engine optimization (SEO) has really paid off. So what now? Should you pack in the pay-per-click (PPC) adverts? After all, you probably only got them to increase visibility while you boosted…
Read MoreWoodlands and Spring Texas Air Conditioning Repair Service – A Story Of Success
When Mitch Davenport founded Proline AC and Heating Services, an air conditioning repair service that showcases the highest trained technicians and best customer service of any similar business in The Woodlands or Spring Texas areas, he knew that online marketing was going to place a major factor in his success. After two short meetings with…
Read MoreWhat Is The Value Of A Domain Name?
We work with start ups, established companies, and people that have just acquired an existing business. All of them have different needs when it comes to Internet marketing. We’re commonly asked about the value of a domain names. A domain name becomes more valuable with age, domain authority and quality inbound links. If a domain…
Read MoreFive Easy Ways To Improve The Readability Of Your Website
Whether you are running a content management system, a blog, or just writing a business email, the readability of your content is always extremely important. Readability, by definition, is the state or quality of being readable. You want to keep your readers eyes locked onto your content and lead them through your text, giving them…
Read MoreFor Some Industries, Mobile Websites Are No Longer Optional
Imagine if 30% to 50% of your website visitors were unable to access your site. Instead, they visit your competitors websites and you lose business. This is already a reality for many unprepared businesses in the food, hospitality and entertainment industries and it’s spreading to other industries rapidly. Mobile web use is rapidly on the…
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