The only thing consistent about search engine marketing is change. There's a constant push for search engine technology to deliver more accurate search results and a better user experience for their users, and this leads to ever evolving alorithms and...
Digital marketers often look for the biggest bang for their buck when doing keyword research. We often look for high volume phrases and hope that they don't have an enormous amount of competition. Often this isn't the case though,...
Apache Interactive's founder, Matt Hoffpauir, was voted in as the new Marketing Chair on The Adoptive Families Of Houston board of directors during the April 6th member meeting. Adoptive Families of Houston (AFH) is a 501c3 non-profit organization established to...
The days of business owners saying "hey, I just need a website" are long gone. Static websites that never change are definitely a thing of the past. People want content that is relevant and current, and they usually want...
...what about cold calling? ...isn't this a blog post, the very thing we are talking about? All of those are great questions but come one, seriously, is inbound marketing the thing of the future? Truth be told, inbound and outbound marketing strategies...
You've may have heard all of the statistics before. "YouTube is the second most popular website in the world." "YouTube is the second largest search engine in the world." "55% of Google searches show a video result from YouTube." I'm hear to tell...
The rules of SEO change at an unbelievable pace and it can be daunting to keep up. Just when you think you've grasped a current concept, it seems to become irrelevant or revert back to an older form of...
For several years the marketing community has been stating that "content is king" and that it is critical for a quality SEO strategy, but what type of content are we talking about? Low cost SEO copywriters have popped up...
Since the beginning of mobile web browsing, Google has always been on the cutting edge of mobile search. As more and more people depend on their mobile devices, Google has upped the ante over the last few years. They...
One of the greatest mysteries of the modern marketing era involve the ever changing rank factors found in Google's search engine algorithm. Businesses live and die by this search engine and understanding everything needed to compete can be a...