How Important Is Quality Content?

quality content marketing

For several years the marketing community has been stating that “content is king” and that it is critical for a quality SEO strategy, but what type of content are we talking about? Low cost SEO copywriters have popped up all over the place, from local Craigslist listings to overseas outsourced writers that tend to get…

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Google’s Top 2 Search Rank Factors Have Been Exposed

One of the greatest mysteries of the modern marketing era involve the ever changing rank factors found in Google’s search engine algorithm. Businesses live and die by this search engine and understanding everything needed to compete can be a daunting task. Not only do the rank factors change regularly, but the importance of each rank…

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Has Your Website Been Upgraded To Meet Google’s “Mobile Friendly” Requirements?

Earlier this year Google made a major announcement that could be affecting your website rankings. “Starting April 21, 2015, we (Google) will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will…

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How Do Social Media Signals Affect Your SEO?

social media seo signals

Social media has been given a lot of attention by SEO experts over the last few years. Although Google has claimed that social signals are not a direct part of their algorithm, there have been countless reports by SEO pros that show that there is a positive effect in search rank and web traffic when…

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Social Media Calls-To-Action – Do They Really Work?

The power of the call-to-action can’t be ignored. Traditional marketers have asked for the sale for decades, but many people have feared putting call-to-actions into their social media posts in an effort to appear less “pushy.” It’s certainly true that you don’t want to constantly bombard your audience with sales messages and totally miss out…

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Who Really Needs A Website For Their Business?

houston internet marketing and web design

In the day and age of social media, do you really need a website for your business? There are so many paths for people to take getting online that the choices begin to seem endless. You have Facebook pages, Facebook groups, Instagram accounts, Twitter accounts, and on and on. I’ve even seen small businesses use…

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Should I Buy Pay-Per-Click Ads If I Rank Organically?

Picture this, you’ve optimised your website and now rank in the top ten for all your major keywords, and first for several. Organic search engine optimization (SEO) has really paid off. So what now? Should you pack in the pay-per-click (PPC) adverts? After all, you probably only got them to increase visibility while you boosted…

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What Is The Value Of A Domain Name?

We work with start ups, established companies, and people that have just acquired an existing business. All of them have different needs when it comes to Internet marketing. We’re commonly asked about the value of a domain names. A domain name becomes more valuable with age, domain authority and quality inbound links. If a domain…

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