Last year we were contacted by a small company that manufactures bulletproof clipboards for law enforcement and military use. We found their “tactical office supplies” fascinating, so we accepted on the task of promoting their products online. Their budget was...
Though the money marketers spend on it is a pittance compared with other channels, e-mail delivers the highest return on investment by a wide margin, according to the Direct Marketing Association. E-mail returned a whopping $57.25 for every dollar spent...