Marketing
What Is The Value Of A Domain Name?
We work with start ups, established companies, and people that have just acquired an existing business. All of them have different needs when it comes to Internet marketing. We’re commonly asked about the value of a domain names. A domain name becomes more valuable with age, domain authority and quality inbound links. If a domain…
Read MoreFive Easy Ways To Improve The Readability Of Your Website
Whether you are running a content management system, a blog, or just writing a business email, the readability of your content is always extremely important. Readability, by definition, is the state or quality of being readable. You want to keep your readers eyes locked onto your content and lead them through your text, giving them…
Read MoreFor Some Industries, Mobile Websites Are No Longer Optional
Imagine if 30% to 50% of your website visitors were unable to access your site. Instead, they visit your competitors websites and you lose business. This is already a reality for many unprepared businesses in the food, hospitality and entertainment industries and it’s spreading to other industries rapidly. Mobile web use is rapidly on the…
Read MoreSEO Isn’t What You Think It Is
With the recent updates to Google’s algorithm, many businesses are still reeling from the shock of losing their hard-earned top positions. These latest changes, code named Panda and Penguin, have begun to place less importance on standard keyword based SEO techniques and a greater importance on social engagement. Just as many of us have been…
Read MoreSearching For Bigfoot: How Large Is Your Online Footprint?
Ok, not THAT Bigfoot. I’m talking about the size of your ONLINE footprint. Are you a small fish in a big pond, or are you sasquatch stomping through a puddle, with an active blog with thousands of readers, a nice plump Facebook account loaded with “friends”, a Twitter profile that grows by the minute, and…
Read MoreHow To Launch Your Online Marketing Like Iron Man
I recently received an email from Fandango, a company that promotes movies and sells tickets online. This email included a strange announcement about the new Iron Man film that read “Iron Man 3 Trailer Coming Soon: Help Us Unlock It”. That line made me curious enough to follow the links to the Iron Man 3…
Read MoreOnline Media Daily – Recession Fuels Use Of Internet and Electronic Media
Recessions may be bad for the media economy, but they appear to be improving the health of the media ecology. Faced with tough economic times, consumers are consuming more media, not less of it, especially electronic media like the Internet and TV. In fact, the recession is actually fueling Internet usage among people looking for…
Read MoreIs OutSourcing Your In-Bound Marketing A Good Idea For Your Business?
We know that you work extremely hard to grow your business, but if you’re a small business owner with no marketing team, finding the time to execute a consistent and effecting marketing campaign can definitely be a challenge. Keep up with social media, landing pages, email marketing, SEO, content creation, PPC campaigns, and every other…
Read MoreHow To Get A First Page Position on Google and Yahoo In Less Than A Week
We can’t ignore it. Google is the 800 pound gorilla that has the power to make you a success or put you out on the street. With nearly 70% of the search market share, Google deserves to get the lions share of attention when we plan our search engine optimization strategy. Following right on Google’s…
Read More5 Ways To Improve The Typography On Your Blog
Blogs have become a critical tool for businesses and individuals to share information and carve their niche in the world wide web. Blog designs come in thousands of variations, but one things has remained the same – They are used primarily used for delivering the written word. Whether you are delivering your writing in a…
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