Business
Should I Buy Pay-Per-Click Ads If I Rank Organically?
Picture this, you’ve optimised your website and now rank in the top ten for all your major keywords, and first for several. Organic search engine optimization (SEO) has really paid off. So what now? Should you pack in the pay-per-click (PPC) adverts? After all, you probably only got them to increase visibility while you boosted…
Read MoreWoodlands and Spring Texas Air Conditioning Repair Service – A Story Of Success
When Mitch Davenport founded Proline AC and Heating Services, an air conditioning repair service that showcases the highest trained technicians and best customer service of any similar business in The Woodlands or Spring Texas areas, he knew that online marketing was going to place a major factor in his success. After two short meetings with…
Read MoreFive Easy Ways To Improve The Readability Of Your Website
Whether you are running a content management system, a blog, or just writing a business email, the readability of your content is always extremely important. Readability, by definition, is the state or quality of being readable. You want to keep your readers eyes locked onto your content and lead them through your text, giving them…
Read MoreFor Some Industries, Mobile Websites Are No Longer Optional
Imagine if 30% to 50% of your website visitors were unable to access your site. Instead, they visit your competitors websites and you lose business. This is already a reality for many unprepared businesses in the food, hospitality and entertainment industries and it’s spreading to other industries rapidly. Mobile web use is rapidly on the…
Read MoreSEO Isn’t What You Think It Is
With the recent updates to Google’s algorithm, many businesses are still reeling from the shock of losing their hard-earned top positions. These latest changes, code named Panda and Penguin, have begun to place less importance on standard keyword based SEO techniques and a greater importance on social engagement. Just as many of us have been…
Read More24 SEO Stats That Will Blow Your Mind
Search Engine Optimization has been around since the mid-nineties, but it remains a mysterious and often misunderstood part of inbound marketing. I believe that a large part of the apprehension business people feel toward SEO is caused by the rapid evolution of SEO itself. SEO professionals constantly have to study their craft if they want…
Read MoreSearching For Bigfoot: How Large Is Your Online Footprint?
Ok, not THAT Bigfoot. I’m talking about the size of your ONLINE footprint. Are you a small fish in a big pond, or are you sasquatch stomping through a puddle, with an active blog with thousands of readers, a nice plump Facebook account loaded with “friends”, a Twitter profile that grows by the minute, and…
Read MoreOnline Media Daily – Recession Fuels Use Of Internet and Electronic Media
Recessions may be bad for the media economy, but they appear to be improving the health of the media ecology. Faced with tough economic times, consumers are consuming more media, not less of it, especially electronic media like the Internet and TV. In fact, the recession is actually fueling Internet usage among people looking for…
Read MoreIs OutSourcing Your In-Bound Marketing A Good Idea For Your Business?
We know that you work extremely hard to grow your business, but if you’re a small business owner with no marketing team, finding the time to execute a consistent and effecting marketing campaign can definitely be a challenge. Keep up with social media, landing pages, email marketing, SEO, content creation, PPC campaigns, and every other…
Read MoreHow To Get A First Page Position on Google and Yahoo In Less Than A Week
We can’t ignore it. Google is the 800 pound gorilla that has the power to make you a success or put you out on the street. With nearly 70% of the search market share, Google deserves to get the lions share of attention when we plan our search engine optimization strategy. Following right on Google’s…
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