Online Media Daily – Recession Fuels Use Of Internet and Electronic Media
Recessions may be bad for the media economy, but they appear to be improving the health of the media ecology. Faced with tough economic times, consumers are consuming more media, not less of it, especially electronic media like the Internet and TV. In fact, the recession is actually fueling Internet usage among people looking for advice and information to deal with troubling economic times, according to results of new research released Wednesday by the Pew Internet & American Life Project.
The study finds that nearly a third (31%) of online users are utilizing the Internet more often to get information about the economy in the past year vs. only 10% who said they are going online less often….
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