Posts by MHoffpauir
New AI Technology Can Make Your Site Accessible For People With Disabilities, and Help Avoid Potential ADA Compliance Lawsuits
Learn how to have an accessible and ADA compliant online business. I wanted to make sure that you were aware of recent changes in the web landscape. You may have heard about recent lawsuits involving websites of large companies such as Dominos (Robles v. Domino’s Pizza), Five Guys (Lucia Markett v. Five Guys), Hobby Lobby…
Read MoreHow Inferred Links Are Bringing SEO and Public Relations Closer Together
Inferred Links Are Becoming One Of The Most Authentic and Natural Search Ranking Factors We’ve been teaching the value of holistic digital marketing and SEO (Search Engine Optimization) for several years now. Creating great content and understanding how search engines, maps, social networks, and other websites interactive with each other, can help you build an…
Read More7 Ways To Optimize Your Video Content For SEO
You just completed a beautiful marketing video and it’s ready to share with the world. Your drone footage is compelling, the voice over is on point and the content is persuasive. What can you do with your video content to help your organic search engine performance and draw more traffic to your website? You want…
Read MoreShould You Be Using PPC Online Advertising?
To PPC, Or Not To PPC. That Is The Question. What is PPC online advertising? PPC (pay-per-click) is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Although there are many other types of online advertising, the term PPC has stuck and is now commonly…
Read MoreHow To Maintain Your Marketing Communications While Social Distancing
Businesses have been turned upside down over the last week or so due to the global outbreak of Coronavirus. Once packed restaurants, retail stores, and office buildings are now ghost towns as workers shift to a remote work environment. There is a lot of confusion in the world as people adapt to new work arrangements…
Read MoreDealing With The Aftermath Of Hurricane Harvey
Since most of our clients are located in Texas, you are probably aware of the devastating floods occurring throughout east Texas first hand. We are happy to report that our team is all accounted for and water did not reach our homes or offices, but our neighbors in the communities around us were not as…
Read MoreThe Inspiring Work Of The Center Houston
It’s not often that I write about clients or brag about their accomplishments. On occasion there are times when we get to work with unique organizations that are making an enormous difference in the world. One recent example of that is The Center For Pursuit. For more than six decades, The Center For Pursuit has empowered…
Read MoreRon Herridge Releases A Free Bible Timeline Download
Long time client and friend of Apache Interactive, Ron Herridge, recently released a project that was a labor of love that was several months in the making. Ron wanted to help people understand the timeline of events that occurred in the bible so he planned, designed and wrote an 8 page bible timeline as a…
Read MoreSocial Media Calls-To-Action – Do They Really Work?
The power of the call-to-action can’t be ignored. Traditional marketers have asked for the sale for decades, but many people have feared putting call-to-actions into their social media posts in an effort to appear less “pushy.” It’s certainly true that you don’t want to constantly bombard your audience with sales messages and totally miss out…
Read MoreWho Really Needs A Website For Their Business?
In the day and age of social media, do you really need a website for your business? There are so many paths for people to take getting online that the choices begin to seem endless. You have Facebook pages, Facebook groups, Instagram accounts, Twitter accounts, and on and on. I’ve even seen small businesses use…
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