Posts by MHoffpauir
Apache Interactive. New Name. Same Great Results.
Apache Advertising and Susprod have come together to become Apache Interactive. We were long overdue for a re-brand and fortunately the time has finally arrived. Apache Advertising and Design was founded in the late nineties with the original intention of being a traditional advertising agency, but as the Internet exploded and changed the world, we…
Read MoreThe Montgomery County Women’s Center Is Saving Lives
In our day to day operations we are used to working with clients that want to increase business and profits. It’s a rare privilege to work with an organization whose sole purpose is to save lives and help people rise up out of abusive and dangerous situations. We were introduced to The Montgomery County Women’s…
Read MoreShould I Buy Pay-Per-Click Ads If I Rank Organically?
Picture this, you’ve optimised your website and now rank in the top ten for all your major keywords, and first for several. Organic search engine optimization (SEO) has really paid off. So what now? Should you pack in the pay-per-click (PPC) adverts? After all, you probably only got them to increase visibility while you boosted…
Read MoreWoodlands and Spring Texas Air Conditioning Repair Service – A Story Of Success
When Mitch Davenport founded Proline AC and Heating Services, an air conditioning repair service that showcases the highest trained technicians and best customer service of any similar business in The Woodlands or Spring Texas areas, he knew that online marketing was going to place a major factor in his success. After two short meetings with…
Read MoreWhat Is The Value Of A Domain Name?
We work with start ups, established companies, and people that have just acquired an existing business. All of them have different needs when it comes to Internet marketing. We’re commonly asked about the value of a domain names. A domain name becomes more valuable with age, domain authority and quality inbound links. If a domain…
Read MoreFive Easy Ways To Improve The Readability Of Your Website
Whether you are running a content management system, a blog, or just writing a business email, the readability of your content is always extremely important. Readability, by definition, is the state or quality of being readable. You want to keep your readers eyes locked onto your content and lead them through your text, giving them…
Read MoreFor Some Industries, Mobile Websites Are No Longer Optional
Imagine if 30% to 50% of your website visitors were unable to access your site. Instead, they visit your competitors websites and you lose business. This is already a reality for many unprepared businesses in the food, hospitality and entertainment industries and it’s spreading to other industries rapidly. Mobile web use is rapidly on the…
Read MoreSEO Isn’t What You Think It Is
With the recent updates to Google’s algorithm, many businesses are still reeling from the shock of losing their hard-earned top positions. These latest changes, code named Panda and Penguin, have begun to place less importance on standard keyword based SEO techniques and a greater importance on social engagement. Just as many of us have been…
Read More24 SEO Stats That Will Blow Your Mind
Search Engine Optimization has been around since the mid-nineties, but it remains a mysterious and often misunderstood part of inbound marketing. I believe that a large part of the apprehension business people feel toward SEO is caused by the rapid evolution of SEO itself. SEO professionals constantly have to study their craft if they want…
Read MoreSearching For Bigfoot: How Large Is Your Online Footprint?
Ok, not THAT Bigfoot. I’m talking about the size of your ONLINE footprint. Are you a small fish in a big pond, or are you sasquatch stomping through a puddle, with an active blog with thousands of readers, a nice plump Facebook account loaded with “friends”, a Twitter profile that grows by the minute, and…
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