Posts by MHoffpauir
Learn About The Benefits of Using GA4 Over Google’s Universal Analytics
If you haven’t already heard, Google Universal Analytics is going away on July 1, 2023, and will stop recording data on your website traffic. Don’t worry though, Google is just transitioning fully to GA4. GA4 is a more advanced version of Google Analytics and offers more features and benefits to users. Some of the key…
Read MoreHow to Optimize Your Content for Google’s Featured Snippets
If you’re not already optimizing your content for Google’s Featured Snippets, you may be wondering what all the fuss is about. “Position 0” is the top-listed featured snippet in search results. Ranking here can drive a lot of traffic to your website, and if you’re not taking advantage of it, you’re missing out. In this…
Read MoreHow to Use Job Listings to Improve Your Website’s SEO
When you’re looking for a new job, the first place you probably turn to is the internet. But did you know that posting your job listings online can also help improve your website’s SEO? Here’s how: 1. Posting your job listings on job boards and other websites helps get your website’s URL out there. The…
Read More7 Ways To Use Trade Shows and Public Speaking Events To Enhance Your Digital Marketing
Many people don’t realize that attending trade shows and giving public presentations can be a great way to enhance their digital marketing. The key is not to view it as a one-time event, and instead view it as an opportunity to capture content that can be repurposed and used for a variety of new digital…
Read MoreThe Fastest Way To Grow Your Facebook Followers in 2022
Facebook is a massive player in the social media world. With their acquisition of Instagram, WhatsApp, and other platforms they continue to be a powerful way to reach your audience. If you are a new business or just needing to grow your social reach, increasing your Facebook followers can be very valuable. Creating powerful content…
Read MoreNew AI Technology Can Make Your Site Accessible For People With Disabilities, and Help Avoid Potential ADA Compliance Lawsuits
Learn how to have an accessible and ADA compliant online business. I wanted to make sure that you were aware of recent changes in the web landscape. You may have heard about recent lawsuits involving websites of large companies such as Dominos (Robles v. Domino’s Pizza), Five Guys (Lucia Markett v. Five Guys), Hobby Lobby…
Read MoreThe Digital Age of Entertainment: Why Websites and EPKs Rule
In the golden age of entertainment, aspiring musicians and performers relied on physical press kits to showcase their talent. These bulky packages, filled with photos, bios, and demo tapes, were often expensive and cumbersome. Thankfully, the digital revolution has swept away these limitations. Today, a well-crafted website and a dynamic Electronic Press Kit (EPK) are…
Read MoreHow Inferred Links Are Bringing SEO and Public Relations Closer Together
Inferred Links Are Becoming One Of The Most Authentic and Natural Search Ranking Factors We’ve been teaching the value of holistic digital marketing and SEO (Search Engine Optimization) for several years now. Creating great content and understanding how search engines, maps, social networks, and other websites interactive with each other, can help you build an…
Read More7 Ways To Optimize Your Video Content For SEO
You just completed a beautiful marketing video and it’s ready to share with the world. Your drone footage is compelling, the voice over is on point and the content is persuasive. What can you do with your video content to help your organic search engine performance and draw more traffic to your website? You want…
Read MoreShould You Be Using PPC Online Advertising?
To PPC, Or Not To PPC. That Is The Question. What is PPC online advertising? PPC (pay-per-click) is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Although there are many other types of online advertising, the term PPC has stuck and is now commonly…
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