Posts by MHoffpauir
Set It And Forget It? Why Ignoring Your WordPress Site Updates Can Be A Big Mistake.
Why Is WordPress Such as Popular Content Management System? WordPress is one of the most popular website content management systems in the world for several reasons. Firstly, it’s open-source software, which means it’s free to use and can be modified to meet the specific needs of a website. This makes it accessible to individuals, small…
Read MoreComplete Step-By-Step Guide To Claiming and Verifying Your Google Business Profile in 2023
Verifying your business on a Google Business Profile is a crucial step in ensuring that your business is easily found and trusted by potential customers. It also allows you to update and manage your business information on Google, such as your hours of operation and contact information. However, the verification process can come with its…
Read MoreComplete Glossary of SEO Terms [2023 version]
When talking to marketers or search engine optimization specialists, you are often overwhelmed by the acronyms and industry lingo that tend to throw around. This can be very confusing and make it difficult to understand what your SEO advisor is recommending. We’ve compiled a short glossary of common SEO terms used in 2023 for our…
Read MoreLearn About The Benefits of Using GA4 Over Google’s Universal Analytics
If you haven’t already heard, Google Universal Analytics is going away on July 1, 2023, and will stop recording data on your website traffic. Don’t worry though, Google is just transitioning fully to GA4. GA4 is a more advanced version of Google Analytics and offers more features and benefits to users. Some of the key…
Read MoreHow to Optimize Your Content for Google’s Featured Snippets
If you’re not already optimizing your content for Google’s Featured Snippets, you may be wondering what all the fuss is about. “Position 0” is the top-listed featured snippet in search results. Ranking here can drive a lot of traffic to your website, and if you’re not taking advantage of it, you’re missing out. In this…
Read MoreHow to Use Job Listings to Improve Your Website’s SEO
When you’re looking for a new job, the first place you probably turn to is the internet. But did you know that posting your job listings online can also help improve your website’s SEO? Here’s how: 1. Posting your job listings on job boards and other websites helps get your website’s URL out there. The…
Read More7 Ways To Use Trade Shows and Public Speaking Events To Enhance Your Digital Marketing
Many people don’t realize that attending trade shows and giving public presentations can be a great way to enhance their digital marketing. The key is not to view it as a one-time event, and instead view it as an opportunity to capture content that can be repurposed and used for a variety of new digital…
Read MoreThe Fastest Way To Grow Your Facebook Followers in 2022
Facebook is a massive player in the social media world. With their acquisition of Instagram, WhatsApp, and other platforms they continue to be a powerful way to reach your audience. If you are a new business or just needing to grow your social reach, increasing your Facebook followers can be very valuable. Creating powerful content…
Read MoreNew AI Technology Can Make Your Site Accessible For People With Disabilities, and Help Avoid Potential ADA Compliance Lawsuits
Learn how to have an accessible and ADA compliant online business. I wanted to make sure that you were aware of recent changes in the web landscape. You may have heard about recent lawsuits involving websites of large companies such as Dominos (Robles v. Domino’s Pizza), Five Guys (Lucia Markett v. Five Guys), Hobby Lobby…
Read MoreThe Digital Age of Entertainment: Why Websites and EPKs Rule
In the golden age of entertainment, aspiring musicians and performers relied on physical press kits to showcase their talent. These bulky packages, filled with photos, bios, and demo tapes, were often expensive and cumbersome. Thankfully, the digital revolution has swept away these limitations. Today, a well-crafted website and a dynamic Electronic Press Kit (EPK) are…
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