Digital Marketing News
To PPC, Or Not To PPC. That Is The Question. What is PPC online advertising? PPC (pay-per-click) is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Although there are many other types of online advertising, the term PPC has stuck and is now commonly…Read More
Are you new to remote working and need an online communication tool? The past few weeks have forced many people into working from home due to the Covid-19 pandemic. Social distancing isn’t very fun, but we thought it would be a good time to share some of our favorite FREE remote working tools with you.…Read More
Businesses have been turned upside down over the last week or so due to the global outbreak of Coronavirus. Once packed restaurants, retail stores, and office buildings are now ghost towns as workers shift to a remote work environment. There is a lot of confusion in the world as people adapt to new work arrangements…Read More
Apache Interactive’s founder, Matt Hoffpauir, was voted in as the new Marketing Chair on The Adoptive Families Of Houston board of directors during the April 6th member meeting. Adoptive Families of Houston (AFH) is a 501c3 non-profit organization established to help adoptive families benefit from the education, guidance, and support of professionals and parents who…Read More
The days of business owners saying “hey, I just need a website” are long gone. Static websites that never change are definitely a thing of the past. People want content that is relevant and current, and they usually want it based on their location. What does this have to do with a content management system (CMS) you…Read More
…what about cold calling? …isn’t this a blog post, the very thing we are talking about? All of those are great questions but come one, seriously, is inbound marketing the thing of the future? Truth be told, inbound and outbound marketing strategies need to work together. You could write all the greatest content the world…Read More
Since most of our clients are located in Texas, you are probably aware of the devastating floods occurring throughout east Texas first hand. We are happy to report that our team is all accounted for and water did not reach our homes or offices, but our neighbors in the communities around us were not as…Read More
You’ve may have heard all of the statistics before. “YouTube is the second most popular website in the world.” “YouTube is the second largest search engine in the world.” “55% of Google searches show a video result from YouTube.” I’m hear to tell that you that it’s all true, and if you are ignoring YouTube…Read More
It’s not often that I write about clients or brag about their accomplishments. On occasion there are times when we get to work with unique organizations that are making an enormous difference in the world. One recent example of that is The Center Houston. For more than six decades, The Center has empowered adults with…Read More
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Apache Interactive is a digital marketing agency specializing in technical SEO, online advertising (PPC), content marketing, and web design and development services.
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