Digital Marketing News

Should You Be Using PPC Online Advertising?

June 10, 2020

To PPC, Or Not To PPC. That Is The Question. What is PPC online advertising? PPC (pay-per-click) is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Although there are many other types of online advertising, the term PPC has stuck and is now commonly…

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Our Favorite FREE Communication Tools For Remote Working

April 14, 2020

Are you new to remote working and need an online communication tool? The past few weeks have forced many people into working from home due to the Covid-19 pandemic. Social distancing isn’t very fun,  but we thought it would be a good time to share some of our favorite FREE remote working tools with you.…

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How To Maintain Your Marketing Communications While Social Distancing

March 27, 2020

Businesses have been turned upside down over the last week or so due to the global outbreak of Coronavirus. Once packed restaurants, retail stores, and office buildings are now ghost towns as workers shift to a remote work environment. There is a lot of confusion in the world as people adapt to new work arrangements…

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4 Easy On-Site SEO Tips That Work In 2017

May 17, 2017
seo tips for 2017

The rules of SEO change at an unbelievable pace and it can be daunting to keep up. Just when you think you’ve grasped a current concept, it seems to become irrelevant or revert back to an older form of the SEO technique. For the last few years I’ve heard less and less about on-site optimization…

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How Important Is Quality Content?

March 14, 2017
quality content marketing

For several years the marketing community has been stating that “content is king” and that it is critical for a quality SEO strategy, but what type of content are we talking about? Low cost SEO copywriters have popped up all over the place, from local Craigslist listings to overseas outsourced writers that tend to get…

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Major SEO Changes Coming: Google Is Set To Rank Sites Based On Their Mobile Version

November 8, 2016
seo mobile

Since the beginning of mobile web browsing, Google has always been on the cutting edge of mobile search. As more and more people depend on their mobile devices, Google has upped the ante over the last few years. They began by showing different search results based on the device you were using to search with.…

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Google’s Top 2 Search Rank Factors Have Been Exposed

April 6, 2016

One of the greatest mysteries of the modern marketing era involve the ever changing rank factors found in Google’s search engine algorithm. Businesses live and die by this search engine and understanding everything needed to compete can be a daunting task. Not only do the rank factors change regularly, but the importance of each rank…

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Has Your Website Been Upgraded To Meet Google’s “Mobile Friendly” Requirements?

October 20, 2015

Earlier this year Google made a major announcement that could be affecting your website rankings. “Starting April 21, 2015, we (Google) will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will…

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How Do Social Media Signals Affect Your SEO?

October 13, 2015
social media seo signals

Social media has been given a lot of attention by SEO experts over the last few years. Although Google has claimed that social signals are not a direct part of their algorithm, there have been countless reports by SEO pros that show that there is a positive effect in search rank and web traffic when…

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