Digital Marketing News
Nominate Your Favorite Local Small Business To Win Free Digital Marketing Services From Apache Interactive
Although we are often working for larger companies, we’ve always been passionate about helping our local community businesses thrive. They are the cornerstone of the community and we want to do something special for small businesses. Everyone has a favorite local business that they love to support. This is your opportunity to nominate your favorite…Read More
As I read through one of my favorite daily newsletters, The Hustle, I came across a very interesting headline about the rise of “link-jacking” as an SEO practice. Link jacking is term that typically refers to the act of stealing content off of a website, posting it to another site, and then submitting the link…Read More
Over the past few years we’ve had the pleasure of working with many clients that ran multiple social media ad campaigns. Many of these campaigns had A/B tests running to continually fine tune the performance, and the data that comes from these tests can be truly eye opening. A/B testing your ads allows you to…Read More
One of the greatest mysteries of the modern marketing era involve the ever changing rank factors found in Google’s search engine algorithm. Businesses live and die by this search engine and understanding everything needed to compete can be a daunting task. Not only do the rank factors change regularly, but the importance of each rank…
Earlier this year Google made a major announcement that could be affecting your website rankings. “Starting April 21, 2015, we (Google) will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will…
Social media has been given a lot of attention by SEO experts over the last few years. Although Google has claimed that social signals are not a direct part of their algorithm, there have been countless reports by SEO pros that show that there is a positive effect in search rank and web traffic when…
Long time client and friend of Apache Interactive, Ron Herridge, recently released a project that was a labor of love that was several months in the making. Ron wanted to help people understand the timeline of events that occurred in the bible so he planned, designed and wrote an 8 page bible timeline as a…
The power of the call-to-action can’t be ignored. Traditional marketers have asked for the sale for decades, but many people have feared putting call-to-actions into their social media posts in an effort to appear less “pushy.” It’s certainly true that you don’t want to constantly bombard your audience with sales messages and totally miss out…
In the day and age of social media, do you really need a website for your business? There are so many paths for people to take getting online that the choices begin to seem endless. You have Facebook pages, Facebook groups, Instagram accounts, Twitter accounts, and on and on. I’ve even seen small businesses use…
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Apache Interactive is a digital marketing agency specializing in technical SEO, online advertising (PPC), content marketing, and web design and development services.
We work directly with client companies, and also partner with other marketing and branding agencies that want to have a digital marketing expert on call to assist with challenging projects.
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