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Inferred Links Are Becoming One Of The Most Authentic and Natural Search Ranking Factors We’ve been teaching the value of holistic digital marketing and SEO (Search Engine Optimization) for several years now. Creating great content and understanding how search engines, maps, social networks, and other websites interactive with each other, can help you build an…Read More
You just completed a beautiful marketing video and it’s ready to share with the world. Your drone footage is compelling, the voice over is on point and the content is persuasive. What can you do with your video content to help your organic search engine performance and draw more traffic to your website? You want…Read More
To PPC, Or Not To PPC. That Is The Question. What is PPC online advertising? PPC (pay-per-click) is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Although there are many other types of online advertising, the term PPC has stuck and is now commonly…Read More
You’ve may have heard all of the statistics before. “YouTube is the second most popular website in the world.” “YouTube is the second largest search engine in the world.” “55% of Google searches show a video result from YouTube.” I’m hear to tell that you that it’s all true, and if you are ignoring YouTube…Read More
It’s not often that I write about clients or brag about their accomplishments. On occasion there are times when we get to work with unique organizations that are making an enormous difference in the world. One recent example of that is The Center Houston. For more than six decades, The Center has empowered adults with…Read More
The rules of SEO change at an unbelievable pace and it can be daunting to keep up. Just when you think you’ve grasped a current concept, it seems to become irrelevant or revert back to an older form of the SEO technique. For the last few years I’ve heard less and less about on-site optimization…Read More
For several years the marketing community has been stating that “content is king” and that it is critical for a quality SEO strategy, but what type of content are we talking about? Low cost SEO copywriters have popped up all over the place, from local Craigslist listings to overseas outsourced writers that tend to get…Read More
Since the beginning of mobile web browsing, Google has always been on the cutting edge of mobile search. As more and more people depend on their mobile devices, Google has upped the ante over the last few years. They began by showing different search results based on the device you were using to search with.…Read More
One of the greatest mysteries of the modern marketing era involve the ever changing rank factors found in Google’s search engine algorithm. Businesses live and die by this search engine and understanding everything needed to compete can be a daunting task. Not only do the rank factors change regularly, but the importance of each rank…Read More
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Apache Interactive is a digital marketing agency specializing in technical SEO, online advertising (PPC), content marketing, and web design and development services.
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