With the recent updates to Google’s algorithm, many businesses are still reeling from the shock of losing their hard-earned top positions. These latest changes, code named Panda and Penguin, have begun to place less importance on standard keyword based SEO techniques and a greater importance on social engagement. Just as many of us have been…
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Search Engine Optimization has been around since the mid-nineties, but it remains a mysterious and often misunderstood part of inbound marketing. I believe that a large part of the apprehension business people feel toward SEO is caused by the rapid evolution of SEO itself. SEO professionals constantly have to study their craft if they want…
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Ok, not THAT Bigfoot. I’m talking about the size of your ONLINE footprint. Are you a small fish in a big pond, or are you sasquatch stomping through a puddle, with an active blog with thousands of readers, a nice plump Facebook account loaded with “friends”, a Twitter profile that grows by the minute, and…
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Recessions may be bad for the media economy, but they appear to be improving the health of the media ecology. Faced with tough economic times, consumers are consuming more media, not less of it, especially electronic media like the Internet and TV. In fact, the recession is actually fueling Internet usage among people looking for…
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We know that you work extremely hard to grow your business, but if you’re a small business owner with no marketing team, finding the time to execute a consistent and effecting marketing campaign can definitely be a challenge. Keep up with social media, landing pages, email marketing, SEO, content creation, PPC campaigns, and every other…
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