Digital Marketing News
To PPC, Or Not To PPC. That Is The Question. What is PPC online advertising? PPC (pay-per-click) is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Although there are many other types of online advertising, the term PPC has stuck and is now commonly…Read More
Are you new to remote working and need an online communication tool? The past few weeks have forced many people into working from home due to the Covid-19 pandemic. Social distancing isn’t very fun, but we thought it would be a good time to share some of our favorite FREE remote working tools with you.…Read More
Businesses have been turned upside down over the last week or so due to the global outbreak of Coronavirus. Once packed restaurants, retail stores, and office buildings are now ghost towns as workers shift to a remote work environment. There is a lot of confusion in the world as people adapt to new work arrangements…Read More
On Tuesday, January 12th 2010, a magnitude 7.0 earthquake ripped through Haiti leaving only death and destruction behind. By January 24th at least 52 aftershocks measuring 4.5 or greater had been recorded and the Haitian Government reported that an estimated 230,000 people had died, 300,000 had been injured and 1,000,000 made homeless. The world came…Read More
Last year we were contacted by a small company that manufactures bulletproof clipboards for law enforcement and military use. We found their “tactical office supplies” fascinating, so we accepted on the task of promoting their products online. Their budget was very tight so they wanted to use their existing photography and copy for their new…Read More
Though the money marketers spend on it is a pittance compared with other channels, e-mail delivers the highest return on investment by a wide margin, according to the Direct Marketing Association. E-mail returned a whopping $57.25 for every dollar spent on it in 2005, the DMA reported in its Power of Direct economic impact study…Read More
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Apache Interactive is a digital marketing agency specializing in technical SEO, online advertising (PPC), content marketing, and web design and development services.
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