Digital Marketing News

Should You Be Using PPC Online Advertising?

June 10, 2020

To PPC, Or Not To PPC. That Is The Question. What is PPC online advertising? PPC (pay-per-click) is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Although there are many other types of online advertising, the term PPC has stuck and is now commonly…

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Our Favorite FREE Communication Tools For Remote Working

April 14, 2020

Are you new to remote working and need an online communication tool? The past few weeks have forced many people into working from home due to the Covid-19 pandemic. Social distancing isn’t very fun,  but we thought it would be a good time to share some of our favorite FREE remote working tools with you.…

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How To Maintain Your Marketing Communications While Social Distancing

March 27, 2020

Businesses have been turned upside down over the last week or so due to the global outbreak of Coronavirus. Once packed restaurants, retail stores, and office buildings are now ghost towns as workers shift to a remote work environment. There is a lot of confusion in the world as people adapt to new work arrangements…

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5 Ways To Improve The Typography On Your Blog

April 20, 2012
blog typography

Blogs have become a critical tool for businesses and individuals to share information and carve their niche in the world wide web. Blog designs come in thousands of variations, but one things has remained the same – They are used primarily used for delivering the written word. Whether you are delivering your writing in a…

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Is Social Media Just A Fad? Or Is It The Biggest Shift Since The Industrial Revolution?

May 27, 2011

Still think social media is just a fad? The following video might help put things into perspective. Businesses are jumping on the social media bandwagon in droves, but are they doing it correctly? The corporate world has used broadcast media to get their message out for decades, but treating social media like broadcast is the…

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The Top 3 Lies About Social Media

July 15, 2010
lies about social media

The wave of social media websites taking over our attention and spare time are too numerous to count. There are a lot of eyeballs being pulled away from traditional print media and moving toward online social media for entertainment, education and shopping. Savvy marketers know that they must “fish where the fish are”, and they…

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The Future Of Fundraising Is In The Palm Of Your Hand

May 27, 2010

On Tuesday, January 12th 2010, a magnitude 7.0 earthquake ripped through Haiti leaving only death and destruction behind. By January 24th at least 52 aftershocks measuring 4.5 or greater had been recorded and the Haitian Government reported that an estimated 230,000 people had died, 300,000 had been injured and 1,000,000 made homeless. The world came…

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How To “Go Viral” And Increase Web Traffic By 1,000%

May 3, 2010

Last year we were contacted by a small company that manufactures bulletproof clipboards for law enforcement and military use. We found their “tactical office supplies” fascinating, so we accepted on the task of promoting their products online. Their budget was very tight so they wanted to use their existing photography and copy for their new…

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What Advertising Medium Generates the Highest Return On Investment?

May 27, 2007
what advertising has the highest rate of return

Though the money marketers spend on it is a pittance compared with other channels, e-mail delivers the highest return on investment by a wide margin, according to the Direct Marketing Association. E-mail returned a whopping $57.25 for every dollar spent on it in 2005, the DMA reported in its Power of Direct economic impact study…

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