Business
The Impact Of Social Proof On SEO Performance, User Engagement and Website Conversions
Social proof is one of the most important elements in SEO and creating a strong E-A-T for your website. It’s a psychological phenomenon that demonstrates credibility, authority, and trustworthiness to both Google and your audience. What is social proof? It’s a way of showing both Google and your customers that you’re an authority in your…
Read MoreSet It And Forget It? Why Ignoring Your WordPress Site Updates Can Be A Big Mistake.
Why Is WordPress Such as Popular Content Management System? WordPress is one of the most popular website content management systems in the world for several reasons. Firstly, it’s open-source software, which means it’s free to use and can be modified to meet the specific needs of a website. This makes it accessible to individuals, small…
Read MoreNew AI Technology Can Make Your Site Accessible For People With Disabilities, and Help Avoid Potential ADA Compliance Lawsuits
Learn how to have an accessible and ADA compliant online business. I wanted to make sure that you were aware of recent changes in the web landscape. You may have heard about recent lawsuits involving websites of large companies such as Dominos (Robles v. Domino’s Pizza), Five Guys (Lucia Markett v. Five Guys), Hobby Lobby…
Read MoreShould You Be Using PPC Online Advertising?
To PPC, Or Not To PPC. That Is The Question. What is PPC online advertising? PPC (pay-per-click) is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Although there are many other types of online advertising, the term PPC has stuck and is now commonly…
Read MoreOur Favorite FREE Communication Tools For Remote Working
Are you new to remote working and need an online communication tool? The past few weeks have forced many people into working from home due to the Covid-19 pandemic. Social distancing isn’t very fun, but we thought it would be a good time to share some of our favorite FREE remote working tools with you.…
Read MoreHow To Maintain Your Marketing Communications While Social Distancing
Businesses have been turned upside down over the last week or so due to the global outbreak of Coronavirus. Once packed restaurants, retail stores, and office buildings are now ghost towns as workers shift to a remote work environment. There is a lot of confusion in the world as people adapt to new work arrangements…
Read MoreNominate Your Favorite Local Small Business To Win Free Digital Marketing Services From Apache Interactive
Although we are often working for larger companies, we’ve always been passionate about helping our local community businesses thrive. They are the cornerstone of the community and we want to do something special for small businesses. Whether you are a local baker or an air conditioning repair service provider, you are critically important to local…
Read MoreThe Market For Dead Links Is Very Active. Don’t Be A Victim Of Link-Jacking.
As I read through one of my favorite daily newsletters, The Hustle, I came across a very interesting headline about the rise of “link-jacking” as an SEO practice. Link jacking is term that typically refers to the act of stealing content off of a website, posting it to another site, and then submitting the link…
Read MoreIncrease The Performance Of Social Posts and Ads With One Simple Tool That You Already Have
Over the past few years we’ve had the pleasure of working with many clients that ran multiple social media ad campaigns. Many of these campaigns had A/B tests running to continually fine tune the performance, and the data that comes from these tests can be truly eye opening. A/B testing your ads allows you to…
Read MoreTexas is the Number One State for Business Start Ups
We all know Texas is the best state ever, right? Well, looks like others are starting to realize this as well. Especially business start-ups. Texas was voted the number one state for business start-ups for the second year in a row, according to an annual study by Wallet Hub. Great news for entrepreneurs. Here are…
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