SEO
Comprehensive Glossary of Website Design and Development Terms
Website design and development encompass a wide range of technical terms and concepts. Whether this is brand new to you, or you are an experienced marketing professional, it’s crucial to have a solid understanding of these terms to effectively communicate and collaborate on your web projects. Many people in our field throw around industry lingo…
Read MoreGoogle E-E-A-T: The Key to High-Quality, Relevant Search Results
Google’s search algorithm has come a long way since its inception, and the company’s focus on Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) is a testament to this. E-E-A-T is a set of quality criteria that Google uses to determine the relevance and reliability of websites and content. The goal of E-E-A-T is to provide high-quality,…
Read MoreBest Practices For Optimizing Your YouTube Videos For SEO in 2023
YouTube is the second largest search engine in the world and optimizing your videos for search engines is crucial for increased visibility and engagement. Here are some best practices for optimizing YouTube videos for SEO: How To Write Eye-Catching Phrases For Your YouTube Videos Here are some eye-catching phrases that can be added to YouTube…
Read MoreThe Impact Of Social Proof On SEO Performance, User Engagement and Website Conversions
Social proof is one of the most important elements in SEO and creating a strong E-A-T for your website. It’s a psychological phenomenon that demonstrates credibility, authority, and trustworthiness to both Google and your audience. What is social proof? It’s a way of showing both Google and your customers that you’re an authority in your…
Read MoreSet It And Forget It? Why Ignoring Your WordPress Site Updates Can Be A Big Mistake.
Why Is WordPress Such as Popular Content Management System? WordPress is one of the most popular website content management systems in the world for several reasons. Firstly, it’s open-source software, which means it’s free to use and can be modified to meet the specific needs of a website. This makes it accessible to individuals, small…
Read MoreLearn About The Benefits of Using GA4 Over Google’s Universal Analytics
If you haven’t already heard, Google Universal Analytics is going away on July 1, 2023, and will stop recording data on your website traffic. Don’t worry though, Google is just transitioning fully to GA4. GA4 is a more advanced version of Google Analytics and offers more features and benefits to users. Some of the key…
Read MoreHow to Optimize Your Content for Google’s Featured Snippets
If you’re not already optimizing your content for Google’s Featured Snippets, you may be wondering what all the fuss is about. “Position 0” is the top-listed featured snippet in search results. Ranking here can drive a lot of traffic to your website, and if you’re not taking advantage of it, you’re missing out. In this…
Read MoreHow to Use Job Listings to Improve Your Website’s SEO
When you’re looking for a new job, the first place you probably turn to is the internet. But did you know that posting your job listings online can also help improve your website’s SEO? Here’s how: 1. Posting your job listings on job boards and other websites helps get your website’s URL out there. The…
Read More7 Ways To Use Trade Shows and Public Speaking Events To Enhance Your Digital Marketing
Many people don’t realize that attending trade shows and giving public presentations can be a great way to enhance their digital marketing. The key is not to view it as a one-time event, and instead view it as an opportunity to capture content that can be repurposed and used for a variety of new digital…
Read MoreHow Inferred Links Are Bringing SEO and Public Relations Closer Together
Inferred Links Are Becoming One Of The Most Authentic and Natural Search Ranking Factors We’ve been teaching the value of holistic digital marketing and SEO (Search Engine Optimization) for several years now. Creating great content and understanding how search engines, maps, social networks, and other websites interactive with each other, can help you build an…
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