Posts by MHoffpauir
The Inspiring Work Of The Center Houston
It’s not often that I write about clients or brag about their accomplishments. On occasion there are times when we get to work with unique organizations that are making an enormous difference in the world. One recent example of that is The Center For Pursuit. For more than six decades, The Center For Pursuit has empowered…
Read MoreSocial Media Calls-To-Action – Do They Really Work?
The power of the call-to-action can’t be ignored. Traditional marketers have asked for the sale for decades, but many people have feared putting call-to-actions into their social media posts in an effort to appear less “pushy.” It’s certainly true that you don’t want to constantly bombard your audience with sales messages and totally miss out…
Read MoreWho Really Needs A Website For Their Business?
In the day and age of social media, do you really need a website for your business? There are so many paths for people to take getting online that the choices begin to seem endless. You have Facebook pages, Facebook groups, Instagram accounts, Twitter accounts, and on and on. I’ve even seen small businesses use…
Read MoreApache Interactive. New Name. Same Great Results.
Apache Advertising and Susprod have come together to become Apache Interactive. We were long overdue for a re-brand and fortunately the time has finally arrived. Apache Advertising and Design was founded in the late nineties with the original intention of being a traditional advertising agency, but as the Internet exploded and changed the world, we…
Read MoreRon Herridge Releases A Free Bible Timeline Download
Long time client and friend of Apache Interactive, Ron Herridge, recently released a project that was a labor of love that was several months in the making. Ron wanted to help people understand the timeline of events that occurred in the bible so he planned, designed and wrote an 8 page bible timeline as a…
Read MoreThe Montgomery County Women’s Center Is Saving Lives
In our day to day operations we are used to working with clients that want to increase business and profits. It’s a rare privilege to work with an organization whose sole purpose is to save lives and help people rise up out of abusive and dangerous situations. We were introduced to The Montgomery County Women’s…
Read MoreShould I Buy Pay-Per-Click Ads If I Rank Organically?
Picture this, you’ve optimised your website and now rank in the top ten for all your major keywords, and first for several. Organic search engine optimization (SEO) has really paid off. So what now? Should you pack in the pay-per-click (PPC) adverts? After all, you probably only got them to increase visibility while you boosted…
Read MoreWoodlands and Spring Texas Air Conditioning Repair Service – A Story Of Success
When Mitch Davenport founded Proline AC and Heating Services, an air conditioning repair service that showcases the highest trained technicians and best customer service of any similar business in The Woodlands or Spring Texas areas, he knew that online marketing was going to place a major factor in his success. After two short meetings with…
Read MoreWhat Is The Value Of A Domain Name?
We work with start ups, established companies, and people that have just acquired an existing business. All of them have different needs when it comes to Internet marketing. We’re commonly asked about the value of a domain names. A domain name becomes more valuable with age, domain authority and quality inbound links. If a domain…
Read MoreFive Easy Ways To Improve The Readability Of Your Website
Whether you are running a content management system, a blog, or just writing a business email, the readability of your content is always extremely important. Readability, by definition, is the state or quality of being readable. You want to keep your readers eyes locked onto your content and lead them through your text, giving them…
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