Marketing
Increase The Performance Of Social Posts and Ads With One Simple Tool That You Already Have
Over the past few years we’ve had the pleasure of working with many clients that ran multiple social media ad campaigns. Many of these campaigns had A/B tests running to continually fine tune the performance, and the data that comes from these tests can be truly eye opening. A/B testing your ads allows you to…
Read MoreAre You Ready For Voice Search?
The only thing consistent thing about search engine marketing is change. There has always been a constant push for search engine technology to deliver more accurate search results and a better user experience for their users, and this requires an ever evolving algorithm and new technologies. Convenience now plays a large role in the search…
Read MoreTexas is the Number One State for Business Start Ups
We all know Texas is the best state ever, right? Well, looks like others are starting to realize this as well. Especially business start-ups. Texas was voted the number one state for business start-ups for the second year in a row, according to an annual study by Wallet Hub. Great news for entrepreneurs. Here are…
Read MoreWhy You Should Be Targeting Low Volume Search Phrases
Digital marketers often look for the biggest bang for their buck when doing keyword research. We often look for high volume phrases and hope that they don’t have an enormous amount of competition. Often this isn’t the case though, and these phrases take a lot more effort for to make your site competitive. But what…
Read MoreMatt Hoffpauir Appointed To “The Adoptive Families Of Houston” Board Of Directors Marketing Chair
Apache Interactive’s founder, Matt Hoffpauir, was voted in as the new Marketing Chair on The Adoptive Families Of Houston board of directors during the April 6th member meeting. Adoptive Families of Houston (AFH) is a 501c3 non-profit organization established to help adoptive families benefit from the education, guidance, and support of professionals and parents who…
Read MoreWill Inbound Marketing Replace Your Sales Team?
…what about cold calling? …isn’t this a blog post, the very thing we are talking about? All of those are great questions but come one, seriously, is inbound marketing the thing of the future? Truth be told, inbound and outbound marketing strategies need to work together. You could write all the greatest content the world…
Read MoreHow To Rank On YouTube and Drive Traffic To Your Website
You’ve may have heard all of the statistics before. “YouTube is the second most popular website in the world.” “YouTube is the second largest search engine in the world.” “55% of Google searches show a video result from YouTube.” I’m hear to tell that you that it’s all true, and if you are ignoring YouTube…
Read More4 Easy On-Site SEO Tips That Work In 2017
The rules of SEO change at an unbelievable pace and it can be daunting to keep up. Just when you think you’ve grasped a current concept, it seems to become irrelevant or revert back to an older form of the SEO technique. For the last few years I’ve heard less and less about on-site optimization…
Read MoreHow Important Is Quality Content?
For several years the marketing community has been stating that “content is king” and that it is critical for a quality SEO strategy, but what type of content are we talking about? Low cost SEO copywriters have popped up all over the place, from local Craigslist listings to overseas outsourced writers that tend to get…
Read MoreMajor SEO Changes Coming: Google Is Set To Rank Sites Based On Their Mobile Version
Since the beginning of mobile web browsing, Google has always been on the cutting edge of mobile search. As more and more people depend on their mobile devices, Google has upped the ante over the last few years. They began by showing different search results based on the device you were using to search with.…
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