Marketing

Last year we were contacted by a small company that manufactures bulletproof clipboards for law enforcement and military use. We found their “tactical office supplies” fascinating, so we accepted on the task of promoting their products online. Their budget was very tight so they wanted to use their existing photography and copy for their new…

Though the money marketers spend on it is a pittance compared with other channels, e-mail delivers the highest return on investment by a wide margin, according to the Direct Marketing Association. E-mail returned a whopping $57.25 for every dollar spent on it in 2005, the DMA reported in its Power of Direct economic impact study…