SEO Isn’t What You Think It Is

how to rank high on google

With the recent updates to Google’s algorithm, many businesses are still reeling from the shock of losing their hard-earned top positions. These latest changes, code named Panda and Penguin, have begun to place less importance on standard keyword based SEO techniques and a greater importance on social engagement. Just as many of us have been…

Read More

Searching For Bigfoot: How Large Is Your Online Footprint?

online footprint

Ok, not THAT Bigfoot. I’m talking about the size of your ONLINE footprint. Are you a small fish in a big pond, or are you sasquatch stomping through a puddle, with an active blog with thousands of readers, a nice plump Facebook account loaded with “friends”, a Twitter profile that grows by the minute, and…

Read More

How To Launch Your Online Marketing Like Iron Man

I recently received an email from Fandango, a company that promotes movies and sells tickets online. This email included a strange announcement about the new Iron Man film that read “Iron Man 3 Trailer Coming Soon: Help Us Unlock It”. That line made me curious enough to follow the links to the Iron Man 3…

Read More

5 Ways To Improve The Typography On Your Blog

blog typography

Blogs have become a critical tool for businesses and individuals to share information and carve their niche in the world wide web. Blog designs come in thousands of variations, but one things has remained the same – They are used primarily used for delivering the written word. Whether you are delivering your writing in a…

Read More

The Top 3 Lies About Social Media

lies about social media

The wave of social media websites taking over our attention and spare time are too numerous to count. There are a lot of eyeballs being pulled away from traditional print media and moving toward online social media for entertainment, education and shopping. Savvy marketers know that they must “fish where the fish are”, and they…

Read More