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Business

Social Media Calls-To-Action – Do They Really Work?

The power of the call-to-action can’t be ignored. Traditional marketers have asked for the sale for decades, but many people have feared putting call-to-actions into their social media posts in an effort to appear less “pushy.” It’s certainly true that you don’t want to constantly bombard your audience with sales messages and totally miss out…

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Who Really Needs A Website For Their Business?

houston internet marketing and web design

In the day and age of social media, do you really need a website for your business? There are so many paths for people to take getting online that the choices begin to seem endless. You have Facebook pages, Facebook groups, Instagram accounts, Twitter accounts, and on and on. I’ve even seen small businesses use…

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Apache Interactive. New Name. Same Great Results.

Apache Advertising and Susprod have come together to become Apache Interactive. We were long overdue for a re-brand and fortunately the time has finally arrived. Apache Advertising and Design was founded in the late nineties with the original intention of  being a traditional advertising agency, but as the Internet exploded and changed the world, we…

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5 Resources For Finding Free Stock Photos

free stock photography

Businesses need photography for a variety of reasons. Professional original photography can never be beat, but some circumstances and budgets require us to look for “stock photos” to save time or money. The old saying “you get what you pay for” has never been more true than when discussing photography. Locating the perfect image with…

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The Montgomery County Women’s Center Is Saving Lives

womens center website

In our day to day operations we are used to working with clients that want to increase business and profits. It’s a rare privilege to work with an organization whose sole purpose is to save lives and help people rise up out of abusive and dangerous situations. We were introduced to The Montgomery County Women’s…

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Should I Buy Pay-Per-Click Ads If I Rank Organically?

Picture this, you’ve optimised your website and now rank in the top ten for all your major keywords, and first for several. Organic search engine optimization (SEO) has really paid off. So what now? Should you pack in the pay-per-click (PPC) adverts? After all, you probably only got them to increase visibility while you boosted…

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Five Easy Ways To Improve The Readability Of Your Website

website typography

Whether you are running a content management system, a blog, or just writing a business email, the readability of your content is always extremely important. Readability, by definition, is the state or quality of being readable. You want to keep your readers eyes locked onto your content and lead them through your text, giving them…

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For Some Industries, Mobile Websites Are No Longer Optional

Imagine if 30% to 50% of your website visitors were unable to access your site. Instead, they visit your competitors websites and you lose business. This is already a reality for many unprepared businesses in the food, hospitality and entertainment industries and it’s spreading to other industries rapidly. Mobile web use is rapidly on the…

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SEO Isn’t What You Think It Is

how to rank high on google

With the recent updates to Google’s algorithm, many businesses are still reeling from the shock of losing their hard-earned top positions. These latest changes, code named Panda and Penguin, have begun to place less importance on standard keyword based SEO techniques and a greater importance on social engagement. Just as many of us have been…

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