Social Media
The Impact Of Social Proof On SEO Performance, User Engagement and Website Conversions
Social proof is one of the most important elements in SEO and creating a strong E-A-T for your website. It’s a psychological phenomenon that demonstrates credibility, authority, and trustworthiness to both Google and your audience. What is social proof? It’s a way of showing both Google and your customers that you’re an authority in your…
Read MoreIncrease The Performance Of Social Posts and Ads With One Simple Tool That You Already Have
Over the past few years we’ve had the pleasure of working with many clients that ran multiple social media ad campaigns. Many of these campaigns had A/B tests running to continually fine tune the performance, and the data that comes from these tests can be truly eye opening. A/B testing your ads allows you to…
Read MoreSEO Isn’t What You Think It Is
With the recent updates to Google’s algorithm, many businesses are still reeling from the shock of losing their hard-earned top positions. These latest changes, code named Panda and Penguin, have begun to place less importance on standard keyword based SEO techniques and a greater importance on social engagement. Just as many of us have been…
Read MoreSearching For Bigfoot: How Large Is Your Online Footprint?
Ok, not THAT Bigfoot. I’m talking about the size of your ONLINE footprint. Are you a small fish in a big pond, or are you sasquatch stomping through a puddle, with an active blog with thousands of readers, a nice plump Facebook account loaded with “friends”, a Twitter profile that grows by the minute, and…
Read MoreHow To Launch Your Online Marketing Like Iron Man
I recently received an email from Fandango, a company that promotes movies and sells tickets online. This email included a strange announcement about the new Iron Man film that read “Iron Man 3 Trailer Coming Soon: Help Us Unlock It”. That line made me curious enough to follow the links to the Iron Man 3…
Read MoreHow To Get A First Page Position on Google and Yahoo In Less Than A Week
We can’t ignore it. Google is the 800 pound gorilla that has the power to make you a success or put you out on the street. With nearly 70% of the search market share, Google deserves to get the lions share of attention when we plan our search engine optimization strategy. Following right on Google’s…
Read More5 Ways To Improve The Typography On Your Blog
Blogs have become a critical tool for businesses and individuals to share information and carve their niche in the world wide web. Blog designs come in thousands of variations, but one things has remained the same – They are used primarily used for delivering the written word. Whether you are delivering your writing in a…
Read MoreIs Social Media Just A Fad? Or Is It The Biggest Shift Since The Industrial Revolution?
Still think social media is just a fad? The following video might help put things into perspective. Businesses are jumping on the social media bandwagon in droves, but are they doing it correctly? The corporate world has used broadcast media to get their message out for decades, but treating social media like broadcast is the…
Read MoreThe Top 3 Lies About Social Media
The wave of social media websites taking over our attention and spare time are too numerous to count. There are a lot of eyeballs being pulled away from traditional print media and moving toward online social media for entertainment, education and shopping. Savvy marketers know that they must “fish where the fish are”, and they…
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