Digital Marketing Mastery

You’ve may have heard all of the statistics before. “YouTube is the second most popular website in the world.” “YouTube is the second largest search engine in the world.” “55% of Google searches show a video result from YouTube.” I’m hear to tell that you that it’s all true, and if you are ignoring YouTube…

It’s not often that I write about clients or brag about their accomplishments. On occasion there are times when we get to work with unique organizations that are making an enormous difference in the world. One recent example of that is The Center For Pursuit. For more than six decades, The Center For Pursuit has empowered…

The rules of SEO change at an unbelievable pace and it can be daunting to keep up. Just when you think you’ve grasped a current concept, it seems to become irrelevant or revert back to an older form of the SEO technique. For the last few years I’ve heard less and less about on-site optimization…

For several years the marketing community has been stating that “content is king” and that it is critical for a quality SEO strategy, but what type of content are we talking about? Low cost SEO copywriters have popped up all over the place, from local Craigslist listings to overseas outsourced writers that tend to get…

Since the beginning of mobile web browsing, Google has always been on the cutting edge of mobile search. As more and more people depend on their mobile devices, Google has upped the ante over the last few years. They began by showing different search results based on the device you were using to search with.…

One of the greatest mysteries of the modern marketing era involve the ever changing rank factors found in Google’s search engine algorithm. Businesses live and die by this search engine and understanding everything needed to compete can be a daunting task. Not only do the rank factors change regularly, but the importance of each rank…

Earlier this year Google made a major announcement that could be affecting your website rankings. “Starting April 21, 2015, we (Google) will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will…

Social media has been given a lot of attention by SEO experts over the last few years. Although Google has claimed that social signals are not a direct part of their algorithm, there have been countless reports by SEO pros that show that there is a positive effect in search rank and web traffic when…

The power of the call-to-action can’t be ignored. Traditional marketers have asked for the sale for decades, but many people have feared putting call-to-actions into their social media posts in an effort to appear less “pushy.” It’s certainly true that you don’t want to constantly bombard your audience with sales messages and totally miss out…

In the day and age of social media, do you really need a website for your business? There are so many paths for people to take getting online that the choices begin to seem endless. You have Facebook pages, Facebook groups, Instagram accounts, Twitter accounts, and on and on. I’ve even seen small businesses use…

Apache Advertising and Susprod have come together to become Apache Interactive. We were long overdue for a re-brand and fortunately the time has finally arrived. Apache Advertising and Design was founded in the late nineties with the original intention of  being a traditional advertising agency, but as the Internet exploded and changed the world, we…

Long time client and friend of Apache Interactive, Ron Herridge, recently released a project that was a labor of love that was several months in the making. Ron wanted to help people understand the timeline of events that occurred in the bible so he planned, designed and wrote an 8 page bible timeline as a…