Digital Marketing Mastery

Verifying your business on a Google Business Profile is a crucial step in ensuring that your business is easily found and trusted by potential customers. It also allows you to update and manage your business information on Google, such as your hours of operation and contact information. However, the verification process can come with its…

When talking to marketers or search engine optimization specialists, you are often overwhelmed by the acronyms and industry lingo that tend to throw around. This can be very confusing and make it difficult to understand what your SEO advisor is recommending. We’ve compiled a short glossary of common SEO terms used in 2023 for our…

If you haven’t already heard, Google Universal Analytics is going away on July 1, 2023, and will stop recording data on your website traffic. Don’t worry though, Google is just transitioning fully to GA4. GA4 is a more advanced version of Google Analytics and offers more features and benefits to users. Some of the key…

If you’re not already optimizing your content for Google’s Featured Snippets, you may be wondering what all the fuss is about. “Position 0” is the top-listed featured snippet in search results. Ranking here can drive a lot of traffic to your website, and if you’re not taking advantage of it, you’re missing out. In this…

When you’re looking for a new job, the first place you probably turn to is the internet. But did you know that posting your job listings online can also help improve your website’s SEO? Here’s how: 1. Posting your job listings on job boards and other websites helps get your website’s URL out there. The…

Many people don’t realize that attending trade shows and giving public presentations can be a great way to enhance their digital marketing. The key is not to view it as a one-time event, and instead view it as an opportunity to capture content that can be repurposed and used for a variety of new digital…

Facebook is a massive player in the social media world. With their acquisition of Instagram, WhatsApp, and other platforms they continue to be a powerful way to reach your audience. If you are a new business or just needing to grow your social reach, increasing your Facebook followers can be very valuable. Creating powerful content…

Learn how to have an accessible and ADA compliant online business. I wanted to make sure that you were aware of recent changes in the web landscape. You may have heard about recent lawsuits involving websites of large companies such as Dominos (Robles v. Domino’s Pizza), Five Guys (Lucia Markett v. Five Guys), Hobby Lobby…

In the golden age of entertainment, aspiring musicians and performers relied on physical press kits to showcase their talent. These bulky packages, filled with photos, bios, and demo tapes, were often expensive and cumbersome. Thankfully, the digital revolution has swept away these limitations. Today, a well-crafted website and a dynamic Electronic Press Kit (EPK) are…

Inferred Links Are Becoming One Of The Most Authentic and Natural Search Ranking Factors We’ve been teaching the value of holistic digital marketing and SEO (Search Engine Optimization) for several years now. Creating great content and understanding how search engines, maps, social networks, and other websites interactive with each other, can help you build an…

You just completed a beautiful marketing video and it’s ready to share with the world. Your drone footage is compelling, the voice over is on point and the content is persuasive. What can you do with your video content to help your organic search engine performance and draw more traffic to your website? You want…

To PPC, Or Not To PPC. That Is The Question. What is PPC online advertising? PPC (pay-per-click) is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Although there are many other types of online advertising, the term PPC has stuck and is now commonly…