Digital Marketing Mastery

You just completed a beautiful marketing video and it’s ready to share with the world. Your drone footage is compelling, the voice over is on point and the content is persuasive. What can you do with your video content to help your organic search engine performance and draw more traffic to your website? You want…

To PPC, Or Not To PPC. That Is The Question. What is PPC online advertising? PPC (pay-per-click) is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Although there are many other types of online advertising, the term PPC has stuck and is now commonly…

Are you new to remote working and need an online communication tool? The past few weeks have forced many people into working from home due to the Covid-19 pandemic. Social distancing isn’t very fun,  but we thought it would be a good time to share some of our favorite FREE remote working tools with you.…

Businesses have been turned upside down over the last week or so due to the global outbreak of Coronavirus. Once packed restaurants, retail stores, and office buildings are now ghost towns as workers shift to a remote work environment. There is a lot of confusion in the world as people adapt to new work arrangements…

Although we are often working for larger companies, we’ve always been passionate about helping our local community businesses thrive. They are the cornerstone of the community and we want to do something special for small businesses. Whether you are a local baker or an air conditioning repair service provider, you are critically important to local…

As I read through one of my favorite daily newsletters, The Hustle, I came across a very interesting headline about the rise of “link-jacking” as an SEO practice. Link jacking is term that typically refers to the act of stealing content off of a website, posting it to another site, and then submitting the link…

Over the past few years we’ve had the pleasure of working with many clients that ran multiple social media ad campaigns. Many of these campaigns had A/B tests running to continually fine tune the performance, and the data that comes from these tests can be truly eye opening. A/B testing your ads allows you to…

The only thing consistent thing about search engine marketing is change. There has always been a constant push for search engine technology to deliver more accurate search results and a better user experience for their users, and this requires an ever evolving algorithm and new technologies. Convenience now plays a large role in the search…

We all know Texas is the best state ever, right? Well, looks like others are starting to realize this as well. Especially business start-ups. Texas was voted the number one state for business start-ups for the second year in a row, according to an annual study by Wallet Hub. Great news for entrepreneurs. Here are…

Digital marketers often look for the biggest bang for their buck when doing keyword research. We often look for high volume phrases and hope that they don’t have an enormous amount of competition. Often this isn’t the case though, and these phrases take a lot more effort for to make your site competitive. But what…

Apache Interactive’s founder, Matt Hoffpauir, was voted in as the new Marketing Chair on The Adoptive Families Of Houston board of directors during the April 6th member meeting. Adoptive Families of Houston (AFH) is a 501c3 non-profit organization established to help adoptive families benefit from the education, guidance, and support of professionals and parents who…

The days of  business owners saying “hey, I just need a website” are long gone. Static websites that never change are definitely a thing of the past. People want content that is relevant and current, and they usually want it based on their location. What does this have to do with a content management system (CMS) you…