For Some Industries, Mobile Websites Are No Longer Optional
| Business, Marketing, SEO
Imagine if 30% to 50% of your website visitors were unable to access your site. Instead, they visit your competitors websites and you lose business. This is already a reality for many unprepared businesses in the food, hospitality and entertainment industries and it’s spreading to other industries rapidly. Mobile web use is rapidly on the…
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SEO Isn’t What You Think It Is
| Business, Marketing, SEO, Social Media
With the recent updates to Google’s algorithm, many businesses are still reeling from the shock of losing their hard-earned top positions. These latest changes, code named Panda and Penguin, have begun to place less importance on standard keyword based SEO techniques and a greater importance on social engagement. Just as many of us have been…
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24 SEO Stats That Will Blow Your Mind
| Business, SEO
Search Engine Optimization has been around since the mid-nineties, but it remains a mysterious and often misunderstood part of inbound marketing. I believe that a large part of the apprehension business people feel toward SEO is caused by the rapid evolution of SEO itself. SEO professionals constantly have to study their craft if they want…
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Searching For Bigfoot: How Large Is Your Online Footprint?
| Business, Marketing, Social Media
Ok, not THAT Bigfoot. I’m talking about the size of your ONLINE footprint. Are you a small fish in a big pond, or are you sasquatch stomping through a puddle, with an active blog with thousands of readers, a nice plump Facebook account loaded with “friends”, a Twitter profile that grows by the minute, and…
Read More How To Launch Your Online Marketing Like Iron Man
| Marketing, Social Media
I recently received an email from Fandango, a company that promotes movies and sells tickets online. This email included a strange announcement about the new Iron Man film that read “Iron Man 3 Trailer Coming Soon: Help Us Unlock It”. That line made me curious enough to follow the links to the Iron Man 3…
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Online Media Daily – Recession Fuels Use Of Internet and Electronic Media
| Business, Marketing
Recessions may be bad for the media economy, but they appear to be improving the health of the media ecology. Faced with tough economic times, consumers are consuming more media, not less of it, especially electronic media like the Internet and TV. In fact, the recession is actually fueling Internet usage among people looking for…
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Is OutSourcing Your In-Bound Marketing A Good Idea For Your Business?
| Business, Marketing
We know that you work extremely hard to grow your business, but if you’re a small business owner with no marketing team, finding the time to execute a consistent and effecting marketing campaign can definitely be a challenge. Keep up with social media, landing pages, email marketing, SEO, content creation, PPC campaigns, and every other…
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How To Get A First Page Position on Google and Yahoo In Less Than A Week
| Business, Marketing, SEO, Social Media
We can’t ignore it. Google is the 800 pound gorilla that has the power to make you a success or put you out on the street. With nearly 70% of the search market share, Google deserves to get the lions share of attention when we plan our search engine optimization strategy. Following right on Google’s…
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5 Ways To Improve The Typography On Your Blog
| Business, Design, Marketing, SEO, Social Media
Blogs have become a critical tool for businesses and individuals to share information and carve their niche in the world wide web. Blog designs come in thousands of variations, but one things has remained the same – They are used primarily used for delivering the written word. Whether you are delivering your writing in a…
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Is Social Media Just A Fad? Or Is It The Biggest Shift Since The Industrial Revolution?
| Business, Marketing, Social Media
Still think social media is just a fad? The following video might help put things into perspective. Businesses are jumping on the social media bandwagon in droves, but are they doing it correctly? The corporate world has used broadcast media to get their message out for decades, but treating social media like broadcast is the…
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The Top 3 Lies About Social Media
| Business, Marketing, Social Media
The wave of social media websites taking over our attention and spare time are too numerous to count. There are a lot of eyeballs being pulled away from traditional print media and moving toward online social media for entertainment, education and shopping. Savvy marketers know that they must “fish where the fish are”, and they…
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The Future Of Fundraising Is In The Palm Of Your Hand
| Business, Marketing
On Tuesday, January 12th 2010, a magnitude 7.0 earthquake ripped through Haiti leaving only death and destruction behind. By January 24th at least 52 aftershocks measuring 4.5 or greater had been recorded and the Haitian Government reported that an estimated 230,000 people had died, 300,000 had been injured and 1,000,000 made homeless. The world came…
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